Trifold Leaflet Concepts

These trifold leaflet concepts were designed as a way to show young designers just how different approaches to layout and design can influence the result of a final product. Here, I've drafted two unique design approaches to a trifold leaflet that feature the same placeholder information. This is to show how the use of type, colour, and icons can not only enhance a design, but make it more engaging with the viewer, and completely transform the interpretation of the final outcome.

I set my own brief which dictated what kind of information needed to go on each page. I chose a custom three colour palette for each concept and experimented with a choice of colours, fonts, imagery, and layout of each. There needed to be space for a logo front and back, an opening introduction, stages of a process, and spaces for services on the inside, while the outside features individuals contact information and a checklist, while leaving good space for photography throughout. Below you can see the two different results.


Trifold Leaflet - Concept 1 - Front

Trifold Leaflet - Concept 1 - Outside

Trifold Leaflet - Concept 1 - Inside

Concept 1

Three colour palette: Purple, Magenta & Gold.

I've opted for the great combination of Banda (Headers) and Lato (body copy) typefaces with a small use of the script font, King Basil. This creates playful but impactful typography throughout and complements the colour palette nicely.

To help visualise the design and break up the copy I've incorporated Entypo iconography to visualise points and information while giving each section a key unique visual style, achieved by utilising and combining the three-colour palette in different ways.

Trifold Leaflet - Concept 2 - Front

Trifold Leaflet - Concept 2 - Outside

Trifold Leaflet - Concept 2 - Front

Concept 2

Three colour palette: Blue, Orange & Turquoise. 

Here the typography plays a more serious part throughout, with larger headings that incorporate Bebas Neue, while the use of Open Sans for the body copy complements this nicely.

Iconography again plays a big part in aiding information, I was tempted to used Font Awesome for this version, to show the difference, but the Entypo icons styles worked better for the design. 

Placeholder imagery takes up the remaining space on both concepts, and clearer space has been left for logos throughout. In the final designs, you can see how Concept 1 could work for certain types of industries, while Concept 2 would work better for other types of industries.

This shows that when it comes to designing any print, or even digital item, the Designer must understand the visual tone of the industry they are creating their item for, while thinking proactively to enhance the visuals with strong imagery and iconography throughout.

I'm hoping to have this design template available for a small purchase soon, as an editable InDesign file that designers can download and customise to their relevant briefs.